Saturday, August 2, 2014

Fin Free | Lush Campaign


  As many of you may know I absolutely love Lush, as I’m sure most of you do as well! I love every aspect of Lush from their amazing products, to their charity work, and of course their mostly organic environmentally aware approach to cosmetics.  So when I saw a few months ago that Lush was beginning their second campaign against shark finning I was beyond excited!  Several years ago I watched a documentary called SharkWater made by Rob Stewart and since then I’ve had such a soft spot for sharks.  I learned that over 100 million sharks are being killed a year to be finned for shark fin soup and although there has been a lot of progress in the fight to ban shark fins there is still a lot of work to do.  Sharks are the biggest part of our ecosystem and it is not only crucial for their survival but also for ours.  Sharks' fins are being cut off, and then they're being thrown back in the ocean alive, and left to die.  At the rate that sharks are being killed it is estimated that they will be extinct in the next decade.  We have to make a change.
  It happens that every time I walk into Lush I always leave with a charity pot in my bag.  For those of you unfamiliar with Lush Charity Pots, they’re little pots of body lotion (that smell absolutely amazing) that have a sticker on the lid with different charities that Lush is supporting. 100% of the profit goes directly to your charity of choice and I love being able to give back even if it is in the smallest way. 
  As I tend to be in Lush quite a bit and have accumulated one too many charity pots, I’ve begun accompanying them in my gifts to people!  My friends and family always love receiving them, as not only is the body lotion amazing but it is always nice receiving a gift knowing that it was also a gift for someone else in need.
Knowing that the beginning of August would bring the Shark Fin campaign at Lush, I went in straight away this morning to pick up my own.  So I of course picked up the Shark Charity Pot as well as the Shark Fin Soap.  The shark fin soap is actually the same soap as the Sea Vegetable Soap.  I am already a huge fan of this soap for summer as it has a light and refreshing scent as well as Seaweed to exfoliate your skin, but I think the little fin on top is my favorite part!  If you love the Sea Vegetable soap I suggest you pick up the Shark Fin Soap through this campaign as Lush is giving a better deal for the soap and 100% of the proceeds go directly towards the cause. 
If you would like to read more about the documentary SharkWater you can find information Here!! I also went to the website Fin Free and took the pledge to not consume or support any restaurant or company that uses Shark meat or uses shark meat in their cosmetics.  If you would like to take the pledge you can do so Here!!!  We all have such a large responsibility to preserve our world and the life in it and by becoming educated on the impact finning has on our world you can make a difference.  We can still change things and save these sharks but it is only going to happen if we begin doing something. So begin today. Whether it be by renting the documentary, or reading about it online, you can take the pledge or donate towards the cause.  You can even go to Lush and support the cause with Shark products.  If you choose to support the Fin Free movement make blog about it and help more people become aware, and definitely tag me so I can check it out!  This subject is so important to me and there is so much we can do to make a difference! So just begin! Have a lovely day guys!! -xx

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